Hold Esquire’s December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly.
Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire’s latest high-tech experiment for keeping print magazines relevant amid the digital onslaught.
Esquire’s top editors are clearly enthused about the new technology, called “augmented reality.”
[Read more.]
amazing. and i’m not just talking about rdj.
getting my paws on this as soon as possible.
ETA: more in-depth post.
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amazing. and i’m not just talking about rdj. getting my paws on this as soon as possible. more in-depth post.
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Excited to try this out tomorrow.
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Hold Esquire’s December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying...
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