October 29th, 2009
soupsoup: skysignal: Hold Esquire’s December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly. Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire’s latest high-tech experiment for keeping print magazines relevant amid the digital onslaught. Esquire’s top editors are clearly enthused about the new technology, called “augmented reality.” [Read more.] amazing. and i’m not just talking about rdj. getting my paws on this as soon as possible. ETA: more in-depth post.

soupsoup:

skysignal:

Hold Esquire’s December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly.

Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire’s latest high-tech experiment for keeping print magazines relevant amid the digital onslaught.

Esquire’s top editors are clearly enthused about the new technology, called “augmented reality.”

[Read more.]

amazing. and i’m not just talking about rdj.

getting my paws on this as soon as possible.

ETA: more in-depth post.

∞11:01 pm, reblogged  by kratlee
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  1. whuffie reblogged this from laurakelly00
  2. kratlee reblogged this from soupsoup and added:
    amazing. and i’m not just talking about rdj. getting my paws on this as soon as possible. more in-depth post.
  3. himmelsblog reblogged this from soupsoup and added:
    Excited to try this out tomorrow.
  4. chrisness reblogged this from soupsoup
  5. yeahmon reblogged this from soupsoup
  6. laurakelly00 reblogged this from soupsoup
  7. soupsoup reblogged this from skysignal
  8. jessicat reblogged this from sisifo and added:
    Hold Esquire’s December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying...
  9. sisifo reblogged this from skysignal
  10. skysignal posted this